Friday, 7 February 2014

How I Am


It's Friday! Are you excited to watch the Olympics opening ceremony? Because I can't wait! 

This is a very fun shoot showing you a bit of my home and some of the things I like. I love these kind of shoots especially when the weather outside won't allow you to be creative at all. I can't remember  the last day it didn't rain... And I haven't even seen a single snowflake this winter. That's a first! 

Shooting at home is also great because you can ignore the season and wear the most summery dress you can find. I've had this Finders Keepers dress for a couple of months now and kept hoping that I'll have an opportunity to wear it. I've been very playful pairing it with knee-high socks for this shoot while in real life it will work perfectly with heels, flats or even sandals. 

So I hope you enjoy scrolling through this post as much as I enjoyed shooting it. 
Have a great weekend! xo












Photography by Patrik Lundin

Wearing FINDERS KEEPERS dress
              MASSIMO DUTTI socks

Wednesday, 5 February 2014

How To Wear: Stripes



Hi guys! Today I want to talk about stripes and how to wear them. 

Stripes (especially horizontal) can be tricky and they can play a bad joke on you. When choosing a stripy top, dress or trousers think about your body type and be careful not to 'cut' your body in wrong and weird places. Remember that horizontal stripes are likely to make you look wider and bigger than you actually are while vertical ones will do just the opposite and will visually slim you down. That said if you wear a monotone (black in my case) coat or jacket, horizontal stripes become less of a danger. 

For my outfit I decided to go monochrome and minimalistic. A simple look like this needs the right choice of accessories to breath more life into it. I added a bit of a grunge feeling with the studded biker boots and an oversized chain necklace. 

I was thinking of making more of HOW TO posts in the future, so please email me if you have any specific trends, occasions or items that you'd like me to discuss. Think boyfriend jeans, neon accessories, hats as well as dressing for an interview, for a party, etc. You name it! 

Looking forward to hearing from you! xo







 Photography by Patrik Lundin
T by ALEXANDER WANG coat
COS dress
SAM EDELMAN boots
L.K. BENNETT bag
& OTHER STORIES necklace
BABY LIPS by MAYBELLINE 'Pink Punch' lipstick 

Monday, 3 February 2014

I Dream


Happy Monday everyone! How was your weekend? 

I am starting the week with a very dreamy post. Back when the New Year started I made a wish/resolution. In 2014 I dream to be happy.  That one little word holds so much in it. For me being happy means that everyone in my family and among my friends are healthy, that my blog is growing and doing better every day, that my life is full of laughter, excitement and of course, peace. 

I have always been a big believer in the power of dreaming. The biggest dreams of my life have always included music and fashion. Not many of you know this but I have wanted to become a professional singer for the most part of my life. Hard work and lots of vocal exercises secured me a place on the National TV channel back home where I was participating in a singing reality show. It was a bit like a mix of X-Factor and Big Brother. We would live under the cameras 24/7 and perform live every Saturday. I spent two months on the show and although I didn't win it I will never forget that experience. I was able to do the thing I love the most. I was singing (and I still do).

My second dream has always been to be a part of the fashion world. To be more specific, I wanted to work for one of the most famous fashion magazines. And those of you who know me, know that it wasn't easy but I made it. I can probably write a book on how to get in, prove yourself and secure a place in a magazine. So any of you who would like some tips don't hesitate to e-mail me. I went from being on two weeks work experience to an Acting Retail and Market Editor of ELLE UK magazine in a year. That's the power of dreams for you guys.

So you are probably wondering why am I starting this week by talking about my dreams? It's because I've received the greatest dreaming reminder from Winky Designs. It's a fun, young and emerging fashion watch and accessory brand based in Las Vegas. Their Words of Wisdom watch collection aims to inspire you to dream bigger, love deeper, laugh louder, believe candidly and hope freely. You can choose the inspiration that you need the most and wear it on your wrist. I chose to DREAM.













Photography by Patrik Lundin

I have teamed up with Winky Designs and am happy to give everyone of you an exclusive 10% discount when you shop at www.winkydesigns.com. Just enter JULIASHUTENKO14 at the check out. 

Also go ahead and enter their giveaway for a chance to win your own W.O.W watch. More details on www.winkydesigns.com.

Dream big and have a perfect week! xo


WINKY 'W.O.W' COLLECTION watch available here
H&M top
GAP jeans
SAM EDELMAN biker boots at MATCHES
KAREN MILLEN clutch

*Sponsored post

Thursday, 30 January 2014

Color Grey


You won't believe how rainy it is in London these days. And unless you are into ruining your photographic equipment and looking like a wet mess shooting outside is off the list. But on the bright side, it gives you a chance to explore your building in search for something blog appropriate. 

Shooting inside also gave me a chance to wear this cardigan that I absolutely love and wear a lot since New Years Eve (which is when I found it under the Christmas tree). It is quite versatile and works with jeans or dresses really well. This time I wanted to mix several shades of grey (this phrase will never sound innocent again, will it?) with a splash of red. These red heels hold a special memory for me too. It was my first purchase while in New York and every time I wear them the chic 5th Avenue feeling is spreading inside of me. 

On that note I am going to wrap up and head out into the rain to preview some SS14 and Pre-Fall collections (have you seen the latest from Louis Vuitton on my Instagram yesterday?). Stay dry and warm guys. Speak soon xo









Photography by Patrik Lundin
RALPH LAUREN cardigan
MONROE t-shirt
GENETIC DENIM jeans
ZARA heels

Tuesday, 28 January 2014

Chunky Knits


Hi guys! How is your week going? I've been busy planning, scheduling and running these days. London Fashion Week starts in two weeks and I have to be ready.

So what about this outfit? I keep finding new ways to style this sweater which makes me super happy that I found it in the first place. I feel that I'd like to have a couple of similar ones to mix it up a bit when I'm in my chunky cozy mood. And the skirt? I haven't worn it since last summer as it's been my hot weather go-to item. But sometimes I just get so bored of jeans that seeing its gentle color made me want to give it a go this winter too. Same with this summer clutch. Does it mean that I'm ready for the season to change? 

Oh and have you seen the fun video from that time when I met Stella McCartney at the Harvey Nichols event? You can take a look here

Speak soon! xo










Photography by Patrik Lundin
H&M sweater and boots
ATHE by VANESSA BRUNO skirt
NEXT clutch
SASS & BIDE tassel
MANGO hoop earrings

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