Now that the fashion weeks have finished, press days season takes over. Therefore, I have decided to start sharing my fashion journey over the next several weeks. I'll be running from event to event previewing all those collections that will hit the stores next spring. I know, it's a bit brain confusing to be looking at spring/summer clothes and accessories while autumn/winter is only just starting, but that's how the fashion world works. So, what is a press day? As you have probably understood from what you've read a second ago, it's an event during which members of the press get a first look at the next season's collections. Press days are always fun and spectacular events. Brands do their best to recreate the mood and feel of their new collections with an elaborate and creative interior, snacks and drinks.
So, below is what I have seen today, starting with the always mood boosting Paul Frank. It's iconic hero, Julius, has landed himself on nearly any thing you could think of. I mean, you want Julius as your phone case or luggage - you've got it! That also goes for cupcakes, cups, watches, lip balms and (my absolute favourite) onesies! I know, that Paul Frank is sometimes associated with children's stuff, well, not in my case. I can easily see myself living in the Paul Frank store (guilty as charged, I am writing it wearing an adorable Paul Frank dress).
Next stop of the day was the Luxottica press day. Luxottica is a big PR agency that looks after a lot of the top eyewear brands, including Miu Miu, Prada, Versace, Burberry, Ray-Ban, DKNY, Vogue, Dolce & Gabbana, Ralph Lauren and many more. It's hard to be focused while in presence of such beauty surrounding you from every stand. Take a look at some of the amazing sunnies I've seen today, which are your favourites?
I then headed to the Melissa Odabash headquarters to swoon over the pretty colours and floaty designs of their beachwear as well as a new line of jewellery. Is it too early to start planning my next beach holiday? I don't think so.
I finished my day with a stop at Radley's press day where I found myself surrounded by a beautiful spring. See what I mean when I say that interior designs of the events can be simply amazing? Radley is such a perfect example of it.
Stay tuned for more posts from my upcoming fashion journeys and follow me on Instagram to see everything as soon as it happens.