Yesterday marked the launch of the first Warehouse concept store on London's Oxford street. Filled with the trendiest fashion crowd, yummiest snacks and fabulous cocktails, the event was an absolute success!
Along with the celebration of the launch we were able to preview the Warehouse’s Spring/Summer 2014 “Fashion Shooters" Campaign by Helena Christensen. It focuses on the popular use of the cameras in a daily life, the recognised importance of documenting your style and seeking inspiration from street fashionistas.
With music by Amber Le Bon and Laura Whitmore and fun activities provided by Polaroid, you couldn't have hoped for a better night! I mean, a store that celebrates the selfie is my kind of store!
Make sure you step by 264 Oxford Street and experience what Warehouse has to offer.
Photography by Patrik Lundin
LNA t-shirt
KARL LAGERFELD trousers
CHELSEA DOLL necklace
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